Advertisers find that letting the system target their customers is the ideal optimization technique. DartMedia’s Performance Targeting enables campaign optimization through the use of online acquisition tracking.

Campaign optimization is achieved by selecting only those creatives and web publishers that are performing well for a particular campaign based on click-through rate (CTR) or cost-per-acquisition (CPA) goals.

Tracking of impressions, clicks, and acquisitions by category, sub-category, and individual website reveals valuable details about campaign performance, and allows for precision optimization. Our easy to use online interface enables you to optimize your campaigns by clicking your mouse.

A variety of standard targeting filters are also available, including: content channel or category, geography (visitor country) hour-of-day, day-of-week, visitor bandwidth, and visitor ISP.

Contact us for more information.